Executive coaching for leaders

who won't sacrifice

what matters for what counts

The Approach:

I've spent 35 years leading global revenue teams in Tech. From startups to Fortune 500s, I’ve positioned companies for exit and delivered under extreme pressure. I know that environment.

But business credentials are just the baseline. What sets me apart is the ability to help you define exactly what you want. I hold advanced degrees in Psychology and Theology, and I use that depth to help you cut through the ambiguity and isolate your true objective.

The Result: "Why Be Kind?

When you clarify your intent, the noise in your head naturally falls away. You stop reacting and start leading. Your capacity to innovate accelerates. I call this site Why Be Kind because kindness isn't about being soft—it is the strategic advantage of a mind that is clear and aligned.

David Buechner, Executive Coach

The Approach: I've spent 35 years leading global revenue teams. I know the environment. But business credentials are just the baseline. You choose me as a coach because I help you define exactly what you want. With advanced degrees in Psychology and Theology, I guide you to identify your own definition of success.

The Result: "Why Be Kind?" When you clarify your intent, the noise in your head naturally falls away. You stop reacting and start leading. I call this site Why Be Kind because kindness isn't about being soft—it is the strategic advantage of a mind that is clear and aligned.

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Such profound gratitude for our session today....That is what you did for me today --- helped me realize how this last year of our coaching has let my soul breathe! ....thank you so much for guiding me to guide myself!

Susan B

A smiling professional giving a thumbs up in a coaching session.
A smiling professional giving a thumbs up in a coaching session.

When you're always on the go, it's hard to connect your past, present, and future. Working with David helped me slow down, see the throughline, and reconnect with what really drives me. His listening helped me get out of my head and see things more clearly as a startup founder.

Kevin Hu

A group of diverse professionals engaged in a collaborative discussion.
A group of diverse professionals engaged in a collaborative discussion.
★★★★★
★★★★★